With the value of "Devotion to Altruism", CIFI has long been active in carrying out charity activities, developing the four major charity fields of school donation, environment protection, disaster relief support, and rural revival. In 2020, it established the "CIFI Charity Foundation", further clarifying its charity strategy. Aside from the donation of funds and supplies, CIFI people emphasize that personal endeavors are required in charity work, and that they must participate in charitable activities themselves to practically help those in need, thereby making our lives better, our cities more vigorous, and our society more harmonious.
I. Providing Financial Support for Education
Education is one of the core fields among CIFI's charity work. The Group fully understands that contributing to education is the extension and inheritance of corporate social responsibility. In this sense, CIFI constantly supports the growth and development of younger generations, and remains dedicated to education charity in order to foster outstanding talents for the country.
II. Planting Forests to Protect the Environment
CIFI people fully understand that protecting the ecological environment is a cause that will benefit both the present and future. In 2020, the Group joined hands with the China Environmental Protection Foundation to set up the "CIFI Public Welfare Forest Special Fund" and launch the "CIFI Public Welfare Forest Project" to plant trees in Yangguan Town of Dunhuang City. Phase I involves planting over 3,000 mu (a Chinese unit of area, around 2 million m2) of ecological protection forest to help the prevention and control of desertification and build a green ecology in western China.
With this forest project, the energy-saving and emission-reduction actions of CIFI’s staff in their daily life, Gobi Trekking in Dunhuang, and “CIFI City Charity Walk” activity series, CIFI calls for more people with caring hearts to participate in environmental protection activities, do their best to actively conserve energy, contribute to the protection of the environment within their capacity, and plant an oasis in the Gobi Desert.
III. Targeted Poverty Alleviation with Caring Hearts
CIFI has carried out the "Benevolent Heart of a Walnut” Poverty Alleviation Project since 2016, purchasing the walnuts picked by the children living in Meigu County of Daliangshan, Sichuan Province, and encouraging them to realize their dignity and life value through their own hard work. Over the past 6 years, the Group has bought more than 30,000 kg of walnuts in total, with an aggregate investment of around RMB 3 million. The number of poverty-stricken households and children in Daliangshan benefiting from the project has reached around 10,000. In the future, CIFI will continue to explore and leverage its own advantages and combine it with rural development, in order to support comprehensive rural revitalization and prosperity.
IV. Providing Support for Disaster Relief
For many years, adhering to the social responsibility value of "Thinking about the source of the water we drink, and giving back to society" and based on a deep understanding of the saying, "Everyone is responsible for the rise or fall of the country", CIFI has consistently stepped forward to provide support whenever society was in need. After the earthquakes in Ya'an and Ludian, CIFI carried supplies to the front-line as soon as possible to support disaster relief efforts. Likewise, after the outbreak of the COVID-19 pandemic, CIFI donated RMB 20 million as soon as possible to set up a special anti-pandemic control foundation, and many of CIFI's personnel provided support themselves by making efforts to purchase supplies and send them to medical staff at the front-line.
Ever Sunshine Services remained at the frontline during the pandemic by actively carrying out procurement of anti-pandemic goods and materials while also performing emergency services. During the 2020 Wuhan lockdown, not one single personnel in the projects managed byEver Sunshine Services was infected. Furthermore, the Group's other corporate subsidiaries introduced partial rental rebate policies as well as offering full rental and tuition refunds and other supports for medical personnel as part of the joint effort with the whole community to weather the hard times.
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